E-commerce in 2022: get ready for it!

Let’s do a quick recap of the almost two years of the pandemic when thousands of companies decided to include their business in the digital universe, as the physical world was going through several restrictions to preserve the health and safety of everyone.

The economy shifted from in-person purchases to online and contactless buying when lockdowns and curfews were (and still are) in some places around the world as of January 2022.

Businesses will continue to face bigger challenges as the world is still fighting a pandemic and people will need to adapt to a new reality. Our blog presented delivery trends for 2020 as the e-commerce explosion was already happening. Back then, we were talking about:

Next-day Prime delivery: Amazon ranks as one of the favourite marketplaces for Canadians and the “Amazon effect” is transforming the delivery strategies for all players. The next-day delivery for Prime accounts is driving a sea change when it comes to shipping options.

Information and transparency: accessibility to information at any time gives autonomy to customers and businesses. An efficient tracking process that offers reliable data also relieves the anxiety to find details about the delivery deadline.

Sustainability: green strategies are part of the business model’s innovation to establish a competitive advantage. It is about being responsible and self-conscious about which services and products are offered in the market and how it reflects in the future of the environment.

The trends mentioned early in 2020 were consolidated faster than predicted.

According to World Economic Forum, e-commerce is expected to grow at an average of 47% in the next four years (worldwide).

So, what’s coming next? E-commerce industry will keep transforming and leading companies to offer better processes and access to information to its customer while navigating the effects of COVID-19.  We are listing key trends that are worth considering while planning your operations strategy for this year.

• Digitalization of supply chain: Before the pandemic, businesses’ focus was reducing costs while improving processes and investing in innovation. This will remain important such as keeping efficient, flexible and guaranteeing the business continuity. The use of technology to maximize your connection with your customer by offering customized support from the first interaction until the door delivery is a big challenge.
• Faster delivery: the next-day delivery option is one of the main factors that influence an internet purchase decision. Therefore, immediate delivery has become one of the main trends in e-commerce today, using intelligent logistics so that the consumer receives the products as fast as possible. Include in your planning investing in fulfillment strategies to achieve great solutions that will stand out your business from the competition.

TOC logistics is growing and committed to supporting our clients (and new clients) to navigate this year and take the opportunity to grow in the market. If you need e-commerce fulfillment advice in Ontario, talk to us here.